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Website Evaluations

With the incredible business opportunities it offers, a website today can be an absolute blessing to a business. However, if it is badly designed and with poor content it can be an immediate and absolute curse.

How can you be sure your website is working for you? For many companies their existing website, whether an e-commerce, portfolio or basic presence website, was an act of faith in entering the much hyped world of cyber business.

First generation websites basically said “We’re here!”

Then came the second generation of websites, which were essentially business literature in cyberspace. But there was still too little appraisal of how the site integrated with marketing strategy and whether the spend was truly justified by the return. IT people dominated the thinking and controlled content.

Now marketers are seeing the reality of the web as a two way communications channel. Consumers are becoming more confident about using the Internet and businesses are getting much smarter at using e-marketing, bringing great benefits to both. Effective use of e-marketing as part of your marketing mix can not only help you to better market your current products, but allow valuable customer feedback for development of new products and services relevant to their needs.

Therefore, third generation sites are interactive and can deliver real added value to both companies and their customers in terms of online activities not available in the general marketplace.


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