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How to Run a Focus Group

Introduction

Focus groups are a valuable part of a businesses Marketing Toolkit in carrying out public consultation. Facilitating discussion in a purposeful and open way, making sure everyone has the opportunity to take part, coping with disruptive participants and making sure the discussion remains relevant are all key aspects of convening focus groups. The development of these skills is essential for maximising the potential of focus groups and running them.

The aim of this guide is to provide you with the necessary information and resources to successfully carry out focus groups.

This guide looks at managing and providing a practical approach on how to develop, conduct and commission consultation and assess the quality of any output that you produce.

What is a Focus Group?

Focus groups are where 8-10 people selected according to specific criteria - e.g. age, gender, service-user - interviewed together on a particular subject. They usually last for 1½ to 2 hours.