Direct Marketing
Direct Marketing is a sub-discipline of marketing focused on driving purchases that can be attributed to a specific ‘call to action’, and is distinguished from other marketing by its emphasis on trackable, measurable results (or ‘response’) regardless of the medium.
Direct Marketing involves 5 steps:
1. Construct and update a database
In creating a database, Imagri can help companies gain and maintain a clear picture of customers, their behaviour and needs via comprehensive database marketing solutions.
2. Access the data
Imagri helps clients turn data into valuable information for solving business problems and marketing smarter, while continuously measuring results. Data can be housed with Imagri or with the client.
3. Analyse the data
Using primary research, statistical modeling and analysis, Imagri can help clients distinguish their best customers and prospects, resulting in more targeted marketing and relationship strategies and better returns on investment.
4. Apply the knowledge
Imagri helps clients maximise the value of database and analytical knowledge by putting it to use in various areas of strategic planning, campaign planning and management. It is invaluable in areas such as acquisition, retention and loyalty programs, privacy initiatives, customer care solutions, merger and acquisition communications, sales and lead management systems and company-specific promotional campaigns.
5. Execute the programs
Imagri offers clients physical and electronic communications which are created and delivered through a single source that is committed to ease, success and quality. This may include the creation, production and mailing of promotional pieces, building websites, creation of email programs, logistical control and delivery of targeted mail and the development, printing and distribution of literature both electronically and traditionally.
At Imagri, our most frequent Direct Marketing Solutions are delivered through Direct Mail Marketing. Our capabilities in this field enable clients to delegate entire printing and mailing projects to us, freeing them to focus on other business projects and responsibilities.
Using proven direct mail solutions, we use a wide range of printed products to promote our clients. This provides them the convenience of accessing a variety of direct mail and marketing services while dealing with the one company.
These services include:
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