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Graphic Standards Manual

A Graphic Standards Manual (GSM) outlines all the technical mandatories of your Corporate Identity Design, so other companies who will work with your corporate identity will use it properly and reflect your brand values whenever your company name appears in the public domain.

The GSM sets standards for all media developed and assures your logo and key brand elements are always displayed correctly in any media or communication tool. It includes mandatory requirements for spacing, styles, fonts, colours, margins, images and any other elements which are key to your brand’s visual communications.

Having put a lot of time, effort and money into establishing the desired presentation of your brand, the GSM will ensure that anyone using your logo and corporate identity will use it in exactly the way you have intended it to be used. For example, if the logo and company name always appear in certain colours or in a certain position on the page, your standards manual will communicate the required information for appropriate and consistent application.

Imagri’s Graphic Standards Manuals are available in hard copy and PDF formats which clearly illustrate acceptable colour and layout options for various media. It includes specifications and visual examples which can include logo styles and formats for:

• CMYK 4 colour processes
• PMS Pantone Matching System
• Black and white
• RGB Values and Web Colour Matching
• Unacceptable logo use
• Embroidered and Sign Logos
• Vehicle signage